Seriously, movie deals, commercials? The saints used to be something more than body spray and ass tasting energy drink.' This is one of the games defining plot points, that the saints have realized how far they've fallen. Gat says it himself in the mission I'm Free, Free Falling 'We traded our dicks in for pussies.

Which if you played saints row 2, you would be thinking 'Wow, this is what they've become since the 2 games?' And that's the whole point of the game. The plot of the game starts with the boss, Johnny and Shaundi robbing the bank in Stilwater, not because they are strapped for cash, but because they want to make more money off of their merchandise. This only makes sense if you truly understand the plot, and as someone who has 300 hours playing this game not including the time I put into speedruns, I like to think I know what I'm talking about. The way I always saw the game is that the whole reason the boss never went back to Stilwater is because he had work to do there. Honestly, if gat didn't die there would be 0 reason for the game to exist.